Typically skincare profiles on Instagram use carousels because the format allows brands to showcase multiple aspects of a product or routine in a single post.

They can display before-and-after results, different steps of a skincare regimen (which is shown here), ingredients, packaging, and textures all within one swipe-able set of images or videos.

This format is also engaging, encouraging users to interact with the post by swiping through. In return, boosts visibility and user engagement on the platform.

Currently Instagram allows carousel posts to be shown more than once if a user has not interacted/swipe through.

Many users have questions about the order of products used on their skin. Therefore, when adding images of products along with text, there is less confusion.

Fonts used:

La Bohemienne (Script/Calligraphy)

Objektiv (San Serif)

Using La Bohemienne and Objektiv together creates a visually appealing contrast for viewers. The script font adds elegance and personality, while the san serif provides clarity and simplicity. Both aligning with the brand’s identity.

Skntx is a luxurious, medical-grade skincare brand. Mixing two fonts cater to different audiences. Luxury and elegance with aspirational and practical consumers.